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Virtual Fundraising

How to Promote Your Cause Like a Marketing Genius

Mana Ionescu is the president of the Chicago digital marketing agency Lightspan Digital. She explains how we can use digital storytelling and a few social media best practices to promote a HelpHOPELive campaign. “I’ve always been interested in how people get their information, and particularly how we interpret what we see and hear in the […]

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How To Ensure That Your Next Donation Goes To A Trustworthy Charity

With the end of the year near, we are all thinking of ways to use our time and money to support meaningful charitable causes. No matter which philanthropic cause moves you to give, you want to feel completely confident that your donation will make an impact and benefit an organization that is legitimate, accountable and […]

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