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How to Maximize Donations on #GivingTuesday

Winter is coming…but first, there’s #GivingTuesday, the single biggest charitable giving day of the year. This year, #GivingTuesday falls on Tuesday, November 27.

You can take simple steps leading up to this global day of giving to maximize donations to Help Hope Live in your honor.

How We Give Back on #GivingTuesday

Help Hope Live covers the 2.65% credit card fee for all donations made in honor of Help Hope Live clients at helphopelive.org from 12 a.m. EST on Tuesday, November 27 to 3 a.m. EST on Wednesday, November 28. #freethefee

Contact your Client Services Coordinator by Friday, November 16 to request a custom #GivingTuesday flyer to share in person or online to help promote the special deal on donations.

Refresh Your Page Now

Ready to spread the word about #GivingTuesday and #freethefee? Make sure your Campaign Page is up-to-date.

  • Upload a new, recent profile photo
  • Make sure your About Me section is still accurate
  • Add an Update summarizing your journey since you last updated the page, including breakthroughs and setbacks

Social Media

Facebook Fundraising and Matching Donations

You can create a Facebook Fundraiser to benefit Help Hope Live at any time, but there’s a special reason to create a Fundraiser before #GivingTuesday this year:

  • Facebook is partnering with PayPal to match up to $7 million in donations made on Facebook to eligible US-based 501(c)(3) nonprofits.Donations up to $250k per nonprofit and $20k per donor are eligible to be matched.
  • Facebook and PayPal will match donations starting at 5am PST on November 27 and continue matching donations to nonprofits until the $7M match runs out.

Special considerations:

  • Review our Facebook Fundraiser instructions before you create a Fundraiser of your own.
  • Create your Fundraiser BEFORE #GivingTuesday so you can maximize your chances of getting a match and engaging your community.
  • Make sure “in honor of [Your Name]” appears in the title or description of your Fundraiser. Otherwise, donations will come to Help Hope Live without a designation.
  • Mention your Facebook Fundraiser to your Client Services Coordinator
  • Keep in mind matching donations are controlled and managed by Facebook and PayPal; do not contact Help Hope Live for updates or assistance with this matching gift. We do not receive updates or additional information on the match beyond what the general public receives.

Following Up

After #GivingTuesday ends, post a message of gratitude as an Update on your Campaign Page thanking everyone who shared and donated in your honor. Don’t forget to:

  • Re-share your update on social media (consider pairing it with a live video or fresh photo)
  • Email any donors who may not be active on social media

Let the Countdown Begin!

Help Hope Live usually receives quadruple the typical amount of donations on #GivingTuesday. Follow these tips and contact your Coordinator to put a strategy in place to take advantage of this special day of giving.

If you’re not planning a special push this year but would still like to take part, check out our #35for35 campaign.  We’re asking Help Hope Live organizational supporters to donate $35—that’s just $1 for every year we’ve been supporting families facing a medical crisis. You can share your personal experience with Help Hope Live with #35for35 to inspire your own followers to give.