This annual day of giving is exclusive to the Help Hope Live community! During Hope in Action, Help Hope Live will cover the credit card fee for donations made in honor of a client at helphopelive.org.
Hope in Action is Friday, May 29, 2026!
In this toolkit, you’ll learn how we can help you make the most of this annual fundraising opportunity.
What Is Hope in Action?
Hope in Action is our name for an annual day of giving we’ve established that is exclusive to Help Hope Live clients and their supporters.
Between midnight ET on Friday, May 29 and 3 a.m. ET on Saturday, May 30, Help Hope Live will cover the credit card fee for all donations made in honor of a client at helphopelive.org.
Like GivingTuesday, Hope in Action is an annual opportunity to raise support for client campaigns.
This toolkit will help you to promote your fundraising plans, share customized materials, and plan community outreach to celebrate Hope in Action with us on May 29.
No Credit Card Fee for Online Donations
Starting at midnight ET on Friday, May 29, Help Hope Live will cover the credit card fee for all donations made in honor of a Help Hope Live client at helphopelive.org.
Share this info with your community so they know they can make a bigger impact than ever! We’ll help you come up with social media posts, emails, and more in this toolkit.
Request Custom Materials for Hope in Action
We’ll help you spread the word about Hope in Action with customized Hope in Action materials, including a flyer and campaign picture (great for social media profiles) like the ones below.
The deadline to request custom materials is May 8, 2026. Contact your Client Services Coordinator to request yours!
Set a reminder to change back your profile pictures on May 31 when Hope in Action ends.
Don’t want to use a real campaign picture? You can ask your Coordinator to provide alternate materials that feature the Help Hope Live logo instead:
Sharing Hope in Action
Your Coordinator is here to help you figure out the best way to take advantage of Hope in Action as a fundraising tool.
Here are the three things we recommend doing first to kickstart your Hope in Action:
- Request your customized materials from your Coordinator
- Once you have your materials, share Hope in Action on social media (tips below)
- Email your friends and family about Hope in Action (tips below)
Planning a Fundraiser
You can plan an online or in-person fundraiser to increase the impact of Hope in Action this year.
Discuss your ideas with your Coordinator, and make sure your fundraiser plans are a good fit for your community and realistic to pull together in the time leading up to May 29.
Click the button below for a list of ideas to get you started:
Before You Share: Making Updates
We recommend updating your Campaign Page to help ensure new supporters and returning supporters understand who you are and why you need to fundraise.
If you are just getting started with Help Hope Live or need a refresher on how to make page updates, use our Desktop Guide or Mobile Guide for step-by-step help.
Here’s how to update your Campaign Page to prepare for Hope in Action:
- Read and refresh your Campaign Story. Have there been significant updates since you wrote it? Make updates to the story, and remember to make your story appropriate for both new and returning visitors to your page. Your story should provide all the information someone needs to get to know you and your need to fundraise. Use our story-writing guide here. Ask your Coordinator to review your new Campaign Story if you’d like feedback!
- Update your campaign picture or add new photos. Photos are a great way to show your supporters how your life has changed since they last stopped by your Campaign Page. You can use the Hope in Action campaign picture we provide to you to update your Campaign Page. Use our guide to choosing photos to select which photos to share and learn how to create impactful photo galleries on your Campaign Page.
- Post a campaign update. Campaign Pages include a section for adding updates where you can share what’s new. Updates are the best way for returning supporters to understand what’s changed since the last time they visited your Campaign Page – and why you still have a need to fundraise. Keep reading for FAQs on adding updates to your Campaign Page.
FAQs about Updates and Social Media
If you overthink your plans for updates and social media posts, you might get stuck posting nothing at all! We can help – here are some FAQs.
How often should I post updates on my Campaign Page?
We recommend adding an update to your Campaign Page as often as possible.
That frequency will depend on what is realistic for you – for some clients, updates happen every few days. For others, once a month is best.
Don’t worry about updating too often. Instead, just try to add a quick update whenever you can. Think of it as a way to bring your support community into your world so they can better understand what you are going through and how they can help.
Try to always share an update before a big day like Hope in Action. Since your Campaign Page will likely get more attention and shares during these big occasions, you’ll want to make sure returning visitors and new visitors see a recent update from you when they arrive. That helps them to know that your fundraising campaign is still active and your need for support is ongoing.
Keep in mind that if adding updates is challenging for you, you can give someone else permission to log into our website to post updates on your behalf. Ask your Coordinator for details on how to empower team members to help in this way.
Should I also share updates on social media?
Yes: you can share the same updates on social media, via email, or via text if those are the places where you typically communicate with your community.
Start by adding an update to your Campaign Page. Then you can decide where else you want to share an update.
You can also create a social media post, email, or text that lets supporters know there’s a new update on your Campaign Page. That way, you’re driving their attention to the Campaign Page to read more and potentially make a donation in your honor.
You may want to share a preview of the update in your social media post and then include a link to the Campaign Page for more. For example:
“I’ve just updated my Campaign Page! Check out my recap of our winter fundraiser, next steps for my transplant journey, and a new photo of me and the kids at: [add your Campaign Page link]”
What if I don’t have any “good news” updates right now?
It’s tough to write an update when you feel like you don’t have a lot to share (or not a lot of “positive” or happy updates to share).
You don’t have to share good news. You can share a setback or challenge you’ve experienced recently, difficult medical news, something you’re struggling with (physically or emotionally), or anything else that’s on your mind or new since your last update.
Supporters are visiting your Campaign Page because they know you might need help right now. It’s okay to honestly acknowledge that in your updates.
Think of an update the same way you’d think about replying to a text from a caring friend asking how it’s going.
You don’t have to get specific, poetic, or fancy with it. You can just share an update that conveys the idea, “I’m doing okay (or not so okay). I’m still fundraising. Thank you for caring.”
Read on for a few other ideas if you’d like to change things up with some new update topics.
What should I share in an update?
Here are a few questions that can help you come up with something new or different to share in your next Campaign Page update:
- Looking back at your last update, what has changed since then with your health?
- Have you gotten any updates, advice, or timelines from your medical team that you can share publicly?
- Have you experienced any unexpected moments, surprises, setbacks, or accomplishments since then?
- What about non-medical updates – any fun community events coming up in your area? Have you been to a birthday party, wedding, concert, or gathering lately?
- Have funds raised made an impact in your life since your last update? Have you met or gotten close to a fundraising goal? Share any insights you can about how support is making a tangible difference or giving you new hope for the future.
- What is one cost you still need to meet? Share the specifics if you can – what insurance covers, what it won’t cover, the out-of-pocket price tag associated with certain parts of your treatment or recovery, etc. The more detail you provide, the more insights you can give to supporters about why fundraising is such a meaningful part of your life and future.
- How did you start your morning? What’s your favorite part of the day? Sharing everyday moments can help supporters get a perspective on the whole person behind a diagnosis or medical challenge to help them feel closer to you.
- Is there a quote, book, TV show, or movie that is giving you hope or humor right now? Share why in an update.
- Have any members of the community gone above and beyond or made you feel cared for recently? Share their impact (but stick to first names and keep their full names private if you’re not sure whether you have permission to share.)
- What is one thing you’re grateful for today – large or small?
According to a 2025 study, sharing progress towards a fundraising goal and frequently sharing messages of gratitude will make your fundraising efforts more successful.
Be as open as you want to be with your supporters, but if certain details feel too personal to share right now, do not feel pressure to share them. It’s your Campaign Page and you have control over what you choose to share.
Sharing Hope in Action via Email
An email is a great way to let your community know about Hope in Action. Plan to send out one “Save the Date” email and a few other emails leading up to May 29.
Here’s a sample “Save the Date” email for Hope in Action that you can personalize and send:
Hi everyone!
I am reaching out to share my thanks and give you an update on how you can get involved with a big day of giving on Friday, May 29.
May 29 is Hope in Action, and on that day, the nonprofit Help Hope Live will cover the credit card fee for donations made in my honor.
I want to really, really thank you for the role you’ve already played in this fundraising campaign.
Thanks to you, we’ve been able to cover so many major medical costs over the past few months, from an emergency ambulance ride to home modifications for Edward’s wheelchair.
We still need a lot of help, and it takes a village. That’s why we want to thank you in advance for adding May 29 to your calendar and making a donation on that day or helping us to spread the word.
To make a donation, go to: [add Campaign Page link].
Your donation is tax deductible and will go a long way to improving Edward’s quality of life.
If now is not a good time to donate but you’d like to help us plan and share this fundraising opportunity, we’d love your help! Reply to this email and I can tell you how to share.
THANK YOU for all you’ve done to put hope and help into our lives.
Love,
Edward, Maricella, and the Testa family
Sharing Hope in Action on Social Media
If you have an active online community, make social media part of your strategy for Hope in Action! Here’s a simple strategy for social sharing:
- Now through May 29, share posts and reminders to help explain Hope in Action. Highlight why donating on May 29 will make an extra-big impact to help your community save the date.
- To take your posts even further, in the weeks leading up to May 29, share how donations will (and already have) make a positive impact on your life.
- On May 29, post updates throughout the day as you see fundraising progress or support come in from your community. Remember to share gratitude and thank-yous!
- Don’t forget to update your Campaign Page with some of these updates as well!
Sample Social Media Post for Hope in Action
Hope in Action is back on Friday, May 29!
On this day, your donation to the national nonprofit @HelpHopeLiveOrg in my honor will go further than ever: Help Hope Live will cover the credit card fee.
Please consider making a donation or helping me spread the word—or both! THANK YOU, your support makes all the difference.
#helphopelive #hopeinaction #donations #medicalfundraising #dayofgiving
[Add your Campaign Page link and flyer or campaign picture to the post.]
You can make tweaks to your post content for each platform. For example, since Instagram does not support clickable links in posts, you can mention how followers can find you on the Help Hope Live website:
Hope in Action is back on Friday, May 29!
On this day, your donation to the national nonprofit @HelpHopeLiveOrg in my honor will go further than ever: Help Hope Live will cover the credit card fee.
Please consider making a donation or helping me spread the word—or both! THANK YOU, your support makes all the difference.
Find my Campaign Page link in my Instagram bio or visit helphopelive.org and use the gray Find a Campaign box to search for my name (Edward Testa) to give.
#helphopelive #hopeinaction #donations #medicalfundraising #dayofgiving
Social Media Tips for Hope in Action
Here are five tips to keep in mind as you create your social media strategy for Hope in Action.
Tip 1: Post 1-2 times per week OR 50% of the time you post.
Give your online community as much time as possible to save the date! Share info about Hope in Action 1-2 times per week on your social media accounts leading up to May 29.
If you normally post more or less frequently than that on social, aim for no more than 50% of your posts to be about Hope in Action.
Tip 2: Make every post a little different.
Don’t re-use identical content about Hope in Action. Instead, come up with some fresh ways to share reminders!
You can post about different aspects of your story, highlight the impact of donations so far, and share different formats like videos, graphics, and photos. See our ideas for posts in Tip 5!
If you don’t have something to share, skip a week. Quality is more important than quantity in your Hope in Action social media strategy.
Tip 3: Use relevant hashtags to reach more people.
Hashtags are a way to categorize your posts to make them easier to find on social. Adding relevant hashtags is a way to ensure your content reaches some new people beyond your own community.
Especially when it comes to sharing video content, choosing the right hashtags can expand the reach of your posts about Hope in Action and your fundraising campaign.
Choose five relevant hashtags to add to your Hope in Action posts. For example, #hopeinaction #helphopelive #donate #medicalfundraising #transplant
Only use relevant hashtags—otherwise, the new people who see your posts may not be interested in the content, which doesn’t help your social engagement.
Tip 4: Focus on platforms you already use.
You don’t have to start a new social media account to share Hope in Action. Commit to posting regularly on the social media platforms you already use.
Starting a new social media account takes a lot of time and effort. You’re much more likely to see results when you promote Hope in Action on your existing and active social media accounts.
Don’t forget to engage with other people! No one enjoys a one-way conversation. Show your social community you care about what matters to them, too.
You can get more in-depth tips from us for each platform you use. Find our TikTok guide here, our Instagram guide here, our Facebook guide here, and our Twitter X guide here.
Tip 5: Try a few of our creative ideas.
It can be hard to come up with creative social media ideas on your own, but we have some ideas to get you started:
- Film a short Save the Date video announcement about Hope in Action sharing your excitement and a few details about why this day is special
- Share three things you’ve been able to do thanks to donations to Help Hope Live in your honor (or other kinds of community support and encouragement!)
- Explain how fundraising will help you get closer to a specific goal you’ve set for yourself
- Reflect on what the word ‘hope’ means to you
- Share behind-the-scenes style posts showing your preparations for an upcoming medical appointment, a fundraiser you are planning, or a special occasion
- Kick off a day-in-my-life series of short videos (and how fundraising impacts your days!)
- Create a photo post introducing and thanking a few of the team members who help you fundraise
What to Read Next
- Encouragement from our Ambassadors to help you stay motivated
- Refreshers on how to use your Campaign Editor and Dashboard
- Tips for writing or updating your story
- Our guide to how to choose a campaign picture and gallery photos
- Our full set of social media sharing guides
- Learn how to create videos for fundraising
