This annual day of giving is exclusive to the Help Hope Live community! During Hope in Action, Help Hope Live will cover the credit card fee for donations made in honor of a client at helphopelive.org.
Hope in Action is Friday, May 30, 2025!
Learn how we can help you make the most of this new fundraising opportunity.
What Is Hope in Action?
Hope in Action is our name for an annual day of giving we’ve established that is exclusive to Help Hope Live clients and their supporters.
Between midnight ET on Friday, May 30 and 3 a.m. ET on Saturday, May 31, Help Hope Live will cover the credit card fee for all donations made in honor of a client at helphopelive.org.
Like GivingTuesday, Hope in Action is an annual opportunity to raise support for client campaigns.
This toolkit will help you to promote your fundraising plans, share customized materials, and plan online or in-person fundraisers (or both) to celebrate Hope in Action with us on May 30.
No Credit Card Fee for Online Donations
Starting at midnight ET on Friday, May 30, Help Hope Live will cover the credit card fee for all donations made in honor of a Help Hope Live client at helphopelive.org.
Share this info with your community so they know they can make a bigger impact than ever! We’ll help you come up with social media posts, emails, and more in this toolkit.
Request Custom Materials for Hope in Action
We’ll help you spread the word about Hope in Action with customized Hope in Action materials, including a flyer and campaign picture (great for social media profiles) like the ones below.
The deadline to request custom materials is May 15. Contact your Client Services Coordinator to request yours!
Sharing Hope in Action
Your Coordinator is here to help you figure out the best way to take advantage of Hope in Action as a fundraising tool.
Here are the three things we recommend doing first to kickstart your Hope in Action:
- Share Hope in Action on social media (tips below)
- Share your customized Hope in Action flyer online, in-person, or both
- Email your friends and family about Hope in Action (tips below)
Here’s a quick tip for your social and email communications: according to a 2025 study, sharing progress towards a fundraising goal and frequently sharing messages of gratitude will make your fundraising efforts more successful.
Planning a Fundraiser
You can plan an online or in-person fundraiser to increase the impact of Hope in Action this year. Discuss your ideas with your Coordinator, and make sure your fundraiser plans are a good fit for your community realistic to pull together in the time leading up to May 30.
Click the button below for a list of ideas to get you started:
Sharing via Email
An email is a great way to let your community know about Hope in Action. Plan to send out one “Save the Date” email and a few other emails leading up to May 30.
Here’s a sample “Save the Date” email for Hope in Action that you can personalize and send:
Hi everyone!
I am reaching out to share my thanks and give you an update on how you can get involved with a big day of giving on Friday, May 30.
May 30 is Hope in Action, and on that day, the nonprofit Help Hope Live will cover the credit card fee for donations made in my honor.
I want to really, really thank you for the role you’ve already played in this fundraising campaign.
Thanks to you, we’ve been able to cover so many major medical costs over the past few months, from an emergency ambulance ride to home modifications for Edward’s wheelchair.
We still need a lot of help, and it takes a village. That’s why we want to thank you in advance for adding May 30 to your calendar and making a donation on that day or helping us to spread the word.
To make a donation, go to: [add Campaign Page link].
Your donation is tax deductible and will go a long way to improving Edward’s quality of life.
If now is not a good time to donate but you’d like to help us plan and share this fundraising opportunity, we’d love your help! Reply to this email and I can tell you how to share.
THANK YOU for all you’ve done to put hope and help into our lives.
Love,
Edward, Maricella, and the Testa family
Sharing on Social Media
If you have an active online community, make social media part of your strategy for Hope in Action! Here’s a simple strategy for social sharing:
- Now through May 30, share posts and reminders to help explain Hope in Action. Highlight why donating on May 30 will make an extra-big impact to help your community save the date.
- To take your posts even further, in the weeks leading up to May 30, share how donations will (and already have) make a positive impact on your life. Why not try a video series with our tips?
- On May 30, post updates throughout the day as you see fundraising progress or support come in from your community. Remember to share gratitude and thank-yous!
Sample Social Media Post for Hope in Action
Hope in Action is back on Friday, May 30!
On this day, your donation to the national nonprofit @HelpHopeLiveOrg in my honor will go further than ever: Help Hope Live will cover the credit card fee.
Please consider making a donation or helping me spread the word—or both! THANK YOU, your support makes all the difference.
#helphopelive #hopeinaction #donations #medicalfundraising #dayofgiving
[Add your Campaign Page link and flyer to the post.]
Social Media Tips for Hope in Action
Here are five tips to keep in mind as you create your social media strategy for Hope in Action.
Tip 1: Post 1-2 times per week.
Give your online community as much time as possible to save the date! Share info about Hope in Action 1-2 times per week on your social media accounts leading up to May 30.
Tip 2: Make every post a little different.
Don’t re-use identical content about Hope in Action. Instead, come up with some fresh ways to share reminders!
You can post about different aspects of your story, highlight the impact of donations so far, and share different formats like videos, graphics, and photos. See our ideas for posts in Tip 5!
If you don’t have something to share, skip a week. Quality is more important than quantity in your Hope in Action social media strategy.
Tip 3: Use relevant hashtags to reach more people.
Hashtags are a way to categorize your posts to make them easier to find on social. Adding relevant hashtags is a way to ensure your content reaches some new people beyond your own community.
Especially when it comes to video content, choosing the right hashtags can expand the reach of your posts about Hope in Action and your fundraising campaign.
Choose five relevant hashtags to add to your Hope in Action posts. For example, #hopeinaction #helphopelive #donate #medicalfundraising #transplant.
Only use relevant hashtags—otherwise, the new people who see your posts may not be interested in the content, which doesn’t help your social engagement.
Tip 4: Focus on platforms you already use.
Commit to posting regularly on the social media platforms you already use.
Starting a new social media account takes a lot of time and effort. You’re much more likely to see results when you promote Hope in Action on your existing and active social media accounts.
Don’t forget to engage with other people! No one enjoys a one-way conversation. Show your social community you care about what matters to them, too.
You can get more in-depth tips from us for each platform you use. Find our TikTok guide here, our Instagram guide here, our Facebook guide here, and our Twitter X guide here.
Tip 5: Try a few of our creative ideas.
It can be hard to come up with creative social media ideas on your own, but we have some ideas to get you started!
- A short Save the Date video announcement about Hope in Action sharing your excitement and a few details about why this day is special
- Three things you’ve been able to do thanks to donations
- How fundraising will help you get closer to a specific goal you’ve set for yourself
- What the word ‘hope’ means to you
- “Behind-the-scenes” posts showing your preparations for an online or in-person fundraiser (try a video!)
- A-day-in-my-life series of short videos (and how fundraising impacts your days!)
- A photo post introducing a few of the team members who help you fundraise
Updating Your Story and More
As you’re preparing to spread the word about Hope in Action and link people to your Campaign Page, it’s a great time to think about updating your campaign story and photos.
Updating your Campaign Page will help longtime supporters understand the latest developments in your life – and it will help new supporters get to know you in the weeks leading up to Hope in Action.
Use the button below to access our Fundraising Roadmap series, which includes:
- Refreshers on how to use your Campaign Editor and Dashboard
- Tips for writing or updating your story
- Our guide to how to choose a campaign picture and gallery photos
